Balmforth Associates

Commissioned to create a new brand identity for Balmforth Associates which would reflect the quality, loyalty and philosophy of this accountancy firm.

A key requirement of the business strategy was to highlight the full range of services on offer for the Media and creative industry that go beyond numbers.

A clear typographic style and an emblem was defined to give the brand a sense of heritage and loyalty. The use of a refined type face and an the repeated passion for a horse mascot gave the brand identity strength and a timeless quality.

The result is a confident, contemporary brand identity, loyal and clean with a clear reference to the brand’s rich heritage.