About Oliver Newberry

I'm an independent designer working with studios, start-ups, and global brands across the US, UK, and Austria, from initial brief and concept strategy through prototyping and production.

Since graduating from Central Saint Martins, I've gained over two decades of experience in product design development, project strategy, and retail interior design. Delivering award-winning work for studios and brands across retail, the airline industry and EV charging infrastructure.

Key projects include the design strategy rollout for the first BP Pulse EV charging stations throughout the UK, sustainable tableware and packaging for DO & CO Group, the 2026 retail activation rollout for Škoda, design intent drawings for six Ankerbrot stores in Vienna, and global visual merchandising rollouts spanning 30+ locations for La Prairie and 40+ locations for Burberry.

Past client work demonstrates conceptual depth and craft in translating big ideas into memorable products, physical spaces and experiences.

PayPalWorked on concept designs and 3D visuals for the winning pitch proposal for PayPal Cannes 2026. / AmazonWorked on concept designs and 3D visuals for the winning pitch proposal for Amazon Cannes 2026. / XeroConcept development and 3D visualisation for events and brand environments. / Poco BeautyRetail and VM concept development with 3D visualisation. / SubwayRetail environment concepts with 3D visualisation. / OMEGARetail and VM concept development with 3D visualisation. / ŠkodaThe 2026 Global retail redesign activation rollout campaign. / SamsungSpatial design and 3D visualisation across events, retail and VM. / Beats by DreGlobal retail experience concept for Beats by Dre 2012 Campaign. / SKY RetailGlobal retail rollout activation — VM and in-store. / BP PulseWorked on the retail design strategy, positioning the brand as a leader in fast, reliable charging for consumers and fleets. Focused on visual identity and user experience, shaping welcoming environments with retail and seating for drivers and passengers. Played a key role in the design strategy to ensure convenience, consistency, and a future-ready brand presence across multiple sites. / Change PleaseRetail design for the first Change Please coffee shops in the UK. / LufthansaSustainable VM and tableware design for the airline, with the DO & CO Group. / British AirwaysSustainable VM and tableware design for the airline, with the DO & CO Group. / VerbundInterior reception concept proposals for the Austrian energy company. / ANKERAssisting the Creative Director with concept proposal, 3D and design intent drawings of the interiors and merchandising units for six new Ankerbrot Filialen in Vienna, Austria. / Do&CoAirline sustainable tableware and packaging for the DO & CO Group. / LexusI helped bring the vision for the Lexus lounge at Brussels Airport to life, supporting the design and floor layout proposal in collaboration with FITCH. / OPELVR virtual showroom for the Opel MOKKA launch, with Hyde Media. / CartierRetail and visual merchandising design support. / La PrairieOverseeing and managing the global visual merchandising rollout spanning 30+ locations. / BurberryGlobal visual merchandising rollout across 42 locations, plus the Burberry Beauty retail display concept. / Stella McCartneyDesign and visual proposals for the global rollout of Stella McCartney POP beauty and fragrance travel retail. / Montblanc3D modelling of the Marc Newson-designed Montblanc MN pen for its showreel launch. / Spring StudiosVisual 3D animation for the flagship New York Spring Studios. / NikeMulti-functional store and brand events hub for Nike’s East London 1948 Studio concept design. / Phillip LimWorked on the design for 3.1 Phillip Lim flagship boutique on Great Jones Street, New York and globally adaptable retail rollout. / DunhillDelivering CGI visuals, animation, 3D models for rapid prototyping. / Dunhill MomentaryThe Momentary installation for Alfred Dunhill at New York Fashion Week. / De BijenkorfVisual merchandising concepts for the Dutch luxury department store. / SelfridgesInteractive Fragrance Lab installation at Selfridges, with Campaign and The Future Laboratory. / Kirk OriginalsWorked on the Triple award-winning flagship store for the eyewear brand Kirk Originals. / HarrodsProject description to come. / LacosteRetail and visual merchandising design concepts. / SK-II3D modelling and visualisation for the brand’s retail and visual merchandising concepts. / Nokia3D visual animation support for Nokia’s Caramelo, Sapphire and Jasper launch campaign. / Sheikh Zayed MuseumInterior fly-through animation of the Sheikh Zayed National Museum in Abu Dhabi. Designed by Foster & Partners for the United Arab Emirates. / Dolce & GabbanaAugmented visual merchandising activation VM design for the Dolce & Gabbana 2012 launch of its skincare line. / Louis VuittonCGI visuals and prototyping for a high-end retail project pitch. / RBSConcept design for the first NFC-enabled mobile phone trial by the Royal Bank of Scotland in 2007. / HeinzCommissioned by Heinz to design and model a physical prototype of the iconic 2007 Heinz Turbo Toaster. / GF SmithPresentation and display concepts celebrating the paper maker's craft. / NyetimberConcept design development and design intent drawings for the Nyetimber Nautical Bar. / EyekoPackaging rebrand design for their growing range of beauty products. / Heston BlumenthalDesign and 3D visualisation support for Heston Blumenthal brand and product presentation work. / Bombay SapphireSchiphol Airport — Travel retail VM design concepts and design intent drawings. / Grey GoosePremium visual merchandising display concepts. / itsuRetail design and 3D visualisation support for itsu, developing concepts for the brand-new store environments.