I worked with Campaign to develop a globally adaptable retail concept for 3.1 Phillip Lim, capturing the brand’s unique philosophy described by Phillip Lim as “a play between two seemingly opposing ideas.” The result was a dynamically effortless design language that blended luxurious and pragmatic materials in unexpected ways.

At the core of the concept is a bold architectural feature, a “floor of classic madness”, juxtaposing heritage-inspired patterns with unconventional textures on custom “Workshop Plinths” and “Studio Canvases”.

Our scope included 3D design development, visual renders, and detailed material specification, supporting an aggressive global rollout across the USA, China, and Europe — from flagship interiors down to the smallest touchpoints.

Oliver Newberry retail and spatial design portfolio