Twenty years designing retail and brand strategy that lasts beyond the campaign, from defining the brief all the way through to implementation.


Design strategy moodboard and concept materials


Whether you're a newly formed start-up, an established local studio, or a larger organisation with global reach, I'm here to update your presentation deck and bring your vision to life.


A unique retail space should connect people and brands in meaningful ways. My approach is to give clear customer insight and deliver powerful attractive experiences that drive interaction and engagement.

Retail display concept interior render
Virtual reality showroom environment


I'm expanding my love for visualisation and storytelling into VR / AR experiences. 3D content can be converted to be fully interactive at a switch of a button, which allows clients to walk around a given space or view a product before it’s built.


I love to craft products with beauty and meaning to help brands connect with customers on a functional and emotional level. From initial concept sketch, 3D modelling, prototype testing, to sourcing manufacturers for small- and large-scale production.

Industrial design product concept sketch
3D visualisation scene for retail design


I have a real passion for defining ideas with beautifully considered materials, images and animations that give clients clear expectations from the first visual proposal right through to production stages and implementation.


My approach to any project is hands-on sketching, model making, and experimenting with materials. Over the years, I've learnt that it always helps to start with a simple visual framework or samples to help define a clear direction before the initial project brief is set in stone.

Prototype model and workshop process
Technical 2D drafting detail


Accurate technical drawings are essential in the early design phase. A clear foundation and sense of scale to showcase your client from the start are paramount for an efficient handover to a contractor for implementation.