Twenty years designing retail and brand environments that last beyond the campaign, from defining the brief all the way through to implementation.


Design strategy moodboard and concept materials


Whether you're a newly formed start-up, an established local studio, or a larger organisation with a global reach, I'm on hand to develop your brand identity and bring your vision to life.


A unique retail space should connect people and brands in meaningful ways. My approach is to give clear customer insight and deliver powerful attractive experiences that drive interaction and engagement.

Retail display concept interior render
Virtual reality showroom environment


I'm expanding my love for visualisation and storytelling into VR / AR experiences. 3D content can be converted to be fully interactive at a switch of a button, which allows clients to walk around a given space or view a product before it’s built.


As an industrial designer I like to craft products with beauty and meaning to help brands connect with customers on a functional and emotional level. From initial concept sketch, 3D modelling, prototype testing to sourcing manufacturers for small and large-scale production.

Industrial design product concept sketch
3D visualisation scene for retail design


At heart, I have a real passion for defining ideas with beautifully considered materials, images and animations, that gives clients a clear expectation from the first concept presentation right through to implementation.


My approach to any project is very much hands on sketching, model making and experimenting with materials. Also equipped with a 3D Printer, CNC and CO2 laser cutter for sample testing and prototyping.

Prototype model and workshop process
Technical 2D drafting detail


Accurate technical drawings are essential in the early design phase, having a clear foundation and perception of scale to showcase your client from the start is paramount in achieving a successful and efficient project outcome.