I worked with the retail design team at Campaign on the global retail vision for Beats by Dr. Dre, a next-generation store experience built around the Attract, Engage and Connect model, designed to be educational and multi-sensory at every touchpoint.
The concept paired a digital environment with physical product display in a language both premium and youthful: white Corian surfaces with soft illumination, smoked-mirror panels hiding interactive screens that wake when a product is picked up, and the brand’s signature red light throughout. My scope covered 3D design development and visual renders across the full retail hierarchy, including shelf units, end caps, display counters, gondolas, shop-in-shops, and a standalone store.