Campaign and The Future Laboratory designed an interactive ‘Fragrance Lab’ for shoppers at Selfridges’ flagship store on London’s Oxford Street.

The installation is an immersive journey ‘to the outer reaches of scent’: customers were guided through a series of ‘sensorial chambers’ to determine their tastes and habits, and eventually be presented with a 50ml bottle of their signature scent.

Worked on the design and 3d visuals alongside the creative director at Campaign