The task was to create a dynamically effortless solution, reflecting the 3.1 Phillip Lim brand narrative. To quote Phillip Lim as a ‘play between two seemingly opposing ideas’. We mixed ‘luxurious & pragmatic’ materials in various ways. Created a floor of classic madness, as the Architectural feature of the space, this combines heritage patterns with unexpected materials.
The fashion is the feature of the space displayed on ‘Workshop Plinths’ and ‘Studio Canvases’. That casually mix of raw Materials, Luxurious marble slabs with layers of multiply, felt and white washed plywood, concrete and small unexpected hints of precious materials, in a design that is ‘Youthful and Elegant’.
Worked on the design and 3d visuals alongside the creative director at Campaign.