I worked with the design team at Campaign on the concept for SK-II’s 2014 Retail Vision, a store environment that spotlights Facial Treatment Essence, appeals to a younger generation of shoppers, and introduces a merchandising strategy.
The iconic bottles became the centrepiece of the counter, with rippling light telling the Pitera story, a self-discovery bar with digital consultation for younger consumers, and a flexible boutique wall for Maiko. My scope covered the concept presentation, sketch design direction and the key 3D visuals used to present the vision.